Meyer Sound is strengthening its Berkeley, Calif. in-house marketing team with the addition of two new hires: Amy Huson as Director of Marketing, Business and Programs, and Jane Eagleson as Public Relations Manager.
Working closely with sales and business development, Huson will take responsibility for a variety of key marketing areas including the international trade show program, lead generation, channel support efforts, vertical market strategies and website initiatives. Eagleson will be the primary contact for pro audio trade media, support mainstream media outreach, and drive content development.
Additionally, Rachel Archibald expands her role to become Director of Marketing, Corporate and Brand. Archibald will assume responsibility for leadership in the areas of product marketing, advertising, development of brand collateral, and corporate brand experience. Working under the leadership of Karen Ames, Vice President of Marketing and Communications, this team of seasoned professionals adds depth to the company's global marketing initiatives.
"Amy and Jane bring rich experience to our team as we grow the marketing function at Meyer Sound," says Ames. "The marketing team is evolving to better meet the needs of both the company and its customers as our robust product line grows and expands into new markets."
Huson is a senior marketing professional with decades of
experience in marketing and communications, including leadership
positions at Harman, Plantronics, and Autodesk, in addition to serving
as co-founder and vice-president for marketing at an audio software
start-up later acquired by Plantronics. Her many career achievements
include earning Microsoft Partner of the Year at Plantronics and
establishing the first key account marketing program for global software
Eagleson comes to Meyer Sound with more than 20 years of experience in communications, primarily in the professional sailing world. She has led communications, event management, and press relations for sailing's premiere global events including the America's Cup, the Volvo Ocean Race, and the Sydney Olympics in addition to supporting global brands such as BMW, Oracle, and Louis Vuitton. As the director of live entertainment for the 34th America's Cup in San Francisco, she managed the America's Cup Pavilion and Concert Series in partnership with Live Nation.