BANGKOK – (December 4, 2023) – Christie® is pleased to announce that Major Cineplex, Thailand's largest cinema chain and a longstanding partner, is elevating the moviegoing experience for its guests.
This enhancement involves the deployment of RGB laser cinema projectors featuring Christie Real|Laser™ and RGBe illumination technology in 24 multiplexes located across Thailand, including Icon Siam, EmQuartier, Siam Paragon, Charn Changwattana, The Mall Bang Kapi, Robinson Chalong Phuket, and Central Westville.
Marking its 29th anniversary, Major Cineplex, founded in 1995, has emerged as a premier player in the theatre and entertainment industry across Southeast Asia. Operating over 800 screens in Thailand, Laos, and Cambodia, the company has set its sights on an ambitious vision: to expand its reach to 1,200 screens by 2030. This expansion plan underscores Major Cineplex's commitment to growth and innovation in the cinematic experience.
A testament to this commitment is the strategic deployment of Christie RGB laser projectors across its existing network, a move that highlights the company's dedication to providing audiences with state-of-the-art illumination technology. This forward-thinking approach not only enhances the movie-going experience but also solidifies Major Cineplex's status as a trailblazer in the adoption of advanced cinematic technologies in the region.
"Cinema holds a significant role in our business, and our constant pursuit is enhancing the moviegoing experience for the communities we engage with," says Vicha Poolvaraluk, founder and CEO, Major Cineplex Group. "Our enduring partnership with Christie has been invaluable. The recent choice to incorporate Christie's state-of-the-art RGB laser projectors in our existing and new venues reflects our commitment to delivering an unparalleled moviegoing experience."
Major Cineplex has strategically expanded its cinema technology portfolio, incorporating a diverse range of Christie cinema projectors that include Xenon models, and subsequently transitioned to state-of-the-art RGB laser projection. The multiplex chain now invests solely in 2K and 4K Christie RGB laser models for its existing and new cinema locations. They consist of the DCI-compliant CineLife Series™ and CineLife+ Series™ models featuring RGB laser illumination and ultra-fast electronics that deliver outstanding visuals with improved color gamut, brightness, contrast, and operational life in an affordable platform.
Han Kim, executive director, Cinema, Asia Pacific, Christie, commented, "We're delighted to continue our strong collaboration with Major Cineplex, a longstanding partner that has consistently relied on Christie's cutting-edge projection solutions to create immersive cinematic experiences for audiences. Leveraging the latest advancements in electronics, our RGB laser projectors not only deliver energy efficiency but also captivate viewers with lifelike, vibrant colors, elevating the art of storytelling on the big screen."
Christie is the official projection partner for CineAsia 2023, where attendees can see Christie's latest cinema solutions in action at booth #302 and in Theatres 11 and 12 at True Icon Hall, the show's host venue in Bangkok from December 4-7.