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Christie lights up Lavazza Drive-In Film Festival
Posted on Thursday, July 16, 2020

TORONTO, ON.  – Christie® is pleased to sponsor the Lavazza Drive-In Film Festival co-hosted by the ICFF, presented by IC Savings and CHIN Radio/TV, taking place July 20-31 at Toronto’s Ontario Place. Movie-goers can enjoy a curated selection of films from countries hardest hit by COVID-19, in a safe, socially distanced environment.

Launched in 2012, the ICFF (Italian Contemporary Film Festival) is the largest Italian film festival outside of Italy, celebrating the arts and culture of Italy, with nearly 50,000 attendees annually. Due to COVID-19, the ICFF decided to present the Drive-In Film Festival, an all new international initiative to bring people together, with the annual festival postponed until November 2020.

The Lavazza Drive-In Film Festival will offer drive-in showings of films from countries including France, China, Russia and the United States. A portion of ticket sales will go directly to the Canadian Red Cross to support COVID-19 relief efforts.

"The desire to bring people together through the celebration of arts and culture is in our DNA, especially at a time when the world needs it most. For us there is no better way to do this than through cinema, and the best way to watch a movie is with a top-quality Christie projector. We are so pleased to continue our longstanding partnership with Christie, who has been a huge supporter of the ICFF for many years, and we look forward to a successful Drive-In Film Festival!" said ICFF Co-Founder and Artistic Director, Cristiano de Florentiis.

Films will be shown using two Christie D4K40-RGB pure laser projectors, which will showcase films in rich, vibrant colors, offering guests a premium movie-going experience on a massive 60-foot by 30-foot custom built outdoor screen.

"It’s Christie’s mission to create the best shared experiences, and we’re thrilled to be able to support the Drive-In Festival and ICFF, and bring people together again, safely," says Carmen Robert, senior manager, Global Public Relations, Christie. "We pride ourselves on giving guests the best movie-going experience possible with our projection technology, and we are excited to once again light up a big screen for audiences to enjoy."

Christie partners with film festivals around the world, including the Toronto International Film Festival, an official partner of ICFF, to bring festival goers the best possible cinematic experience.

More information about the Lavazza Drive-In Film Festival, and to purchase tickets, is available at icff.ca.

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