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Allure and Its Experiential Media Network continuing rapid expansion into movie theatre circuits and lobbies across North America
NEW YORK CITY – (September 28, 2016) – Allure, a Christie Digital Systems USA, Inc. company, and its Christie Experiential Network (CEN), leaders in creating immersive and engaging experiential Digital Out-of-Home (DOOH) solutions, is proud to announce the recent signing of the 38th theatre circuit to join its revolutionary advertising network.
CEN, the world’s first experiential media network, is fueled by its game-changing and highly engaging mix of brand-interactive content, mobile-enabled interactions, and pure wow-factor – theatre owners, brand agencies and advertisers are experiencing digital in-venue environments that connect with consumers like never before. With installations continuing at an accelerating pace, the network currently reaches more than 40 Million moviegoers annually and is on track to achieve 245 theatre lobby installations in North America over the next twelve months alone.
Operating in many of the most sought after theatre circuits, including Movie Tavern, National Amusements Inc. (NAI), and Emagine Theatres; the network recently deployed its award- winning digital display solutions for Regency Theatres and Brendan Theatres. Commenting on the digital transformation CEN delivers, Kevin Romano, EVP Global Media at Allure stated, “Our top priority is to deliver the most compelling and differentiated movie-going experience for our customers. With our technology and viewer engagement strategies, we’re elevating the in-theatre experience through an amazing mix of large-format digital video presentations and interactive touch displays, all featuring content that literally stops guests in their tracks and engages them in-person and on their devices.”
Consumer engagement and differentiated experiences are themes echoed by Paul Glantz, CEO, Emagine Entertainment, “Our experience with CEN has been exceptional – the positive impact on guest experience and the additional revenue we receive has exceeded expectations.” Glantz continued, “The deployment at our Palladium Theatre in Birmingham, MI, was honored as “Best Overall Retail or Mall Experience” at the Daily DOOH 2015 Gala Awards, which in addition to the business results made the decision to include CEN in our operational plan for our recent acquisition of Mueller Theatres a no-brainer.”
Craig Sholder, EVP of Business Development and Strategic Planning for Christie Digital Systems, commented, “With the array of exclusive game-changing technology solutions and services our teams at Allure, CEN and Christie provide, our common goal is to innovate, develop and deliver spectacular entertainment experiences and environments that keep our exhibition partners at the forefront of entertainment, not only today but for years to come.”
About Allure and the Christie Experiential Network
Allure, and CEN activate brands, environments and experiences digitally by connecting brands advertisers and consumers at points of influence and purchase in a variety of retail environments. Their Experiential Media Network installations feature interactive and 3D content delivered on brilliant, animated Digital Posters and Experiential Displays, ranging from stand-alone units to award winning Hero Walls with digital panels arranged in an 8-foot high by 14-foot wide herringbone pattern. Incorporating NFC, Blue Tooth technology and more, content comes alive and immerses viewers with interaction opportunities including gamification and more. Leveraging its intelligent, innovative and interactive data-driven solutions through analytics, exceptional creative, powerful software, and cutting-edge hardware the organization offers business applications that deliver engaging consumer experiences and achieve desired business outcomes. Learn more about Allure and Christie Experiential Networks at www.allure-christie.com.