MANILA/The Philippines – (December 21, 2015) – Christie®, a leader in creating and sharing the world's best visual and audio experiences, announced that SM Cinema, a subsidiary of SM Lifestyle Entertainment Incorporated and the largest movie theater operator in the Philippines, the SM Group, will be deploying an additional five units of Christie’s revolutionary 6-Primary (6P) dual-head laser projection system to expand its laser projection footprint in the Philippines.
With this latest acquisition, SM Cinema will have a total of six Christie CP42LH 3DLP® 4K RGB laser projectors in its possession, making it the cinema operator with the largest fleet of Christie 6P laser projectors in Asia. SM Cinema recently installed Southeast Asia’s first Christie 6P laser projection system in its latest cinema complex located in SM Seaside City Cebu. Known as the “Large Screen Format” auditorium, it is equipped with a giant screen 30% bigger than standard cinemas, complemented by more than 350 luxury seats.
Besides using Christie’s groundbreaking laser projection, the auditorium has also been fitted with the innovative Christie Vive Audio™, the cinema industry’s only purpose built line array speaker solution, which has been configured to meet the requirements of Dolby® Atmos™. The five newly acquired laser projection systems will be installed by Christie’s valued partner, Arraystech Digital Systems, Inc.in “Large Screen Format” auditoriums located at SM Megamall in Metro Manila, SM Mall of Asia in Pasay, and SM City North EDSA in Quezon City.
“Having experienced the bright and stunning 3D visuals at our newest cinema complex situated within our latest shopping mall in Cebu, we are convinced that Christie’s 6P laser projection system is the best and most advanced laser projection system on the market,” said Edgar C. Tejerero, president, SM Lifestyle Entertainment Incorporated. “Our imminent deployment of another five Christie 6P laser projector systems will provide the ultimate visuals and movie-viewing experience to our movie-goers, and elevate SM Cinema to become one of the most cutting-edge cinema chains in the world.”
Aaron Del Poso, Vice President, Arraystech Digital Systems, commented, “We are thrilled to be involved in these highly significant projects that brings the world’s most advanced laser projection system to audiences in the Philippines. Installing Christie’s 6P laser projection system with Christie’s technical team in SM Seaside City Cebu had been very exciting as we observed first-hand how 3D light levels, color fidelity, image uniformity, viewing comfort, and a sense of immersion had been vastly improved to deliver absolutely stunning visuals. We look forward to install the five new Christie CP42LH projectors and their associated hardware and software in SM Cinema’s large screen cinema so that more people can enjoy this extraordinary visual experience.”