News | End-Users Expect Immersion; How is Audio Making it Happen? with Dave Howden of Community Loudspeakers | Biamp | Tech Electronics
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Biamp makes the world's most extraordinary audio and video solutions, delivering, managing and enhancing professional audio and video for the most effective and natural communications possible. The company is recognized worldwide for delivering high-quality products and backing each one with a commitment to exceptional customer service.

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The Cambridge Qt® X 800/800D control module is a sound masking generator, controller, third-octave band equalizer and amplifier, with two auxiliary audio inputs to allow for distribution of audio from
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End-Users Expect Immersion; How is Audio Making it Happen? with Dave Howden of Community Loudspeakers
Posted on Friday, October 11, 2019

In the AV industry, consumers are looking for fully-immersive experiences that drive content in a big way. But to really capture the experience-driven demands of the consumer, stunning visuals are only half of the equation — quality sound is having to do a lot of the heavy lifting for full immersion.

On this new episode of the Pro AV Podcast brought to you by MarketScale, host Daniel Litwin digs into the power that speaker technology can have on end-user engagement with Dave Howden, Applications Engineering Manager for the Large Venues Group of Community Professional Loudspeakers, a Biamp company.

“Gone are the days are having just some upbeat background music in a retail location or shopping complex,” Howden said. “Today’s consumers are used to being engaged with audio and video content all the time, as well as on the go. “

While consumers expect a seamless immersive experience in the audience, end-users also expect a seamless operating experience behind the scenes.

“End users are no longer thinking about audio or video, but rather, converged and most importantly scalable platforms to deliver that content to the masses,” Howden said. “The industry as a whole has stepped up to build these converged networks to transport the audio and video content around a mall, or shopping complex, all the way to widely distributed content in these large venues.”

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