Barco is helping entertain guests at the Plaza Stadium 14 in Oxnard, California in a whole new way – from purchasing tickets, to ordering refreshments, to exploring upcoming movie trailers. With the Barco Lobby Experience, the Santa Rosa Entertainment Group now has a completely turnkey, animated digital cinema signage solution to transform its lobby into a revenue-generating entertainment center that captivates, informs and engages its customers.

By employing Barco's latest cinema technologies, SRE Group is differentiating its theater to attract more customers, many of which are seeking a fresh, unique entertainment experience.

SRE Group has deployed a comprehensive Barco Lobby Experience, installing a network of animated box office, concession and menu boards, wayfinding displays and movie posters, and custom multi-screen movie trailer presentation solution called “Lobby Domination.” As a key component of CinemaBarco, the lobby solution helps exhibitors deliver a premium moviegoing experience to engage customers in new ways, while gaining operational efficiencies throughout the theater.

“We are thrilled to welcome Barco’s exciting new Lobby Experience, which we are confident will not only delight our guests and keep them coming back, but maximize revenues in our concessions and ticketing operations,” states Daniel Tocchini, President & CEO of Santa Rosa Entertainment Group. “As a long-time customer of Barco, we have embraced their new technologies at every juncture and look forward to a long, fulfilling relationship as we continue to grow our theater circuit.