Barco and Diversified, the nation’s second largest AV integrator, are expanding their relationship to strengthen the offering and services for the Barco Lobby Experience. Together, Barco and Diversified will create, deploy and manage Barco’s innovative, advanced technological platform that transforms the cinema lobby into an engaging, revenue-generating entertainment center.

“Digitizing the cinema lobby is the next frontier. Barco is the ideal technology company to lead this exciting industry initiative, and we look forward to providing our industry knowledge and vast customer network to empower them to take the Barco Lobby Experience to the next level,” comments John Scarcella, Vice President, Business Development for Diversified.

Monetizing the lobby with innovative digital marketing As a key component of CinemaBarco, the Lobby Experience is designed to help exhibitors differentiate their cinemas with premium experiences, while gaining operational efficiencies throughout the theater. The Barco Lobby Experience turns a cinema lobby into an immersive storytelling environment, utilizing a dynamic combination of animated box office, concession and menu boards, dynamic movie posters, and multi-screen, synchronized feature film promotional content called “Lobby Dominations.”
“Diversified has been a great Barco partner for many years and we look forward to growing our relationship with them to deliver innovative digital marketing programs and social media campaigns that monetize the lobby,” comments Jim Molony, Director of Strategic Partnerships.

Barco and Diversified just completed deployment of a Barco Lobby Experience at Regal LA LIVE: A Barco Innovation Center, launched earlier this month.

Related press releases:

• Barco and Diversified team up to deliver the ultimate cinema Lobby Experience