Barco has achieved another innovation milestone, transforming the cinema lobby into an engaging, revenue-generating entertainment center with its new Barco Lobby Experience. Visitors can see it at the new ‘Regal L.A. LIVE: A Barco Innovation Center’ in Los Angeles, California.

Barco is turning today’s ordinary cinema lobby into an immersive storytelling environment that maximizes customer intimacy, while driving higher revenues. A full-scale demonstration project of the Barco Lobby Experience, a turnkey technology platform, is now available for tours at the new Regal L.A. LIVE theater.

“We have had a phenomenal response from our guests who are truly amazed and awed by the Barco Lobby Experience,” comments Shelby Russell, Vice President, Marketing for AEG & L.A. LIVE. “We see tremendous potential for increasing ticket sales and engaging patrons, while creating a new entertainment experience that they can’t get anywhere else.”

Experience Zones drive customer engagement and revenues
Barco Lobby Experience Zones engage customers the moment they enter the theater, while creating opportunities for exhibitors to influence purchase decisions.

The Feature zone maximizes impact and increases customer dwell time by creating a “show before the show” in the theater lobby. Called “Lobby Domination,” this multi-screen, synchronized feature film promotional content transforms the area into a magical environment, promoting upcoming movies, and exhibitor branding messages. Digitally animated posters lower operational costs and engage customers before and after their movie viewing experience.