With the digital signage market in the MENA region projected to grow massively in the coming years, it was only logical for the team behind Munich’s successful OVAB Digital Signage Summit (DSS) to set up a sister event in the Middle East. Today, the Conrad Hotel in Dubai is expecting hundreds of key decision-makers in the digital signage value chain. At the Barco booth, they’ll discover the power of our Intelligent Display Network (IDN).

Smart advertising
The one-day DSS MENA conference will examine global digital signage and DooH (Digital Out-of-Home) trends and explore how they can be adapted to the needs of the MENA region. The event will focus on smart innovations for digital communication, exploring the themes of Smart Experience and Smart Advertising. As a Bronze sponsor to the event, Barco has set up a small booth where visitors will discover how Barco can help them ‘advertise smartly’.

Intelligent Display Networks™
Central in our product offering for retail and advertising is our `Intelligent Display Network’ (IDN), which bundles intelligence, visualization solutions and a dedicated network. To demonstrate how IDN works, our DSS booth will feature two LCD displays with touch technology, where passers-by will be invited to interact and engage with the information. The inputs from their interactions (via touch, gesture control sensors and cameras for audience measurement) will be aggregated by our X2O platform to provide analytical data on which to base advertising decisions …