Case Study | NEC Display: GE Monogram Design Center | Tech Electronics
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NEC Display: GE Monogram Design Center

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NEC Display: GE Monogram Design Center
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Description

NEC cooked up a digital signage treat in the GE Monogram® Design Center with nine large-format LCD displays.

Quick Facts
  • Facility: GE Consumer & Industrial Monogram Design Center
  • Location: New York City
  • Challenge: Complementing an NYC design theme using a sophisticated A/V and IT system/Educating and entertaining showroom guests
  • Solution: 46” NEC MultiSync LCD4620
  • Date: February 2008

Showrooms, with their dazzling products and inviting setups, are designed to make visitors want to bring every item into the comfort of their own homes. So when GE Consumer & Industrial looked to create a unique atmosphere in its new Monogram De­sign Center in New York City, it needed digital signage displays that would complement the showroom design, as well as enhance cooking demonstrations, infor­mational seminars and special events. Due to the non-traditional workspace, designers would need to think through the eyes of a New Yorker to create an inviting and eye-catching showroom.

GE Consumer & Industrial is a worldwide industry leader in major appliance, lighting and integrated industrial equipment, systems and services. It provides solutions for commercial, indus­trial and residential use, incor­porating innovative technolo­gies and ecomagination, a GE initiative to aggressively bring to market new technologies that help customers meet pressing environmental challenges.

To help guide the technical aspect of its new Monogram Design Center, GE worked with Rethink Innovations, an audio/video, network and IT data infrastructure design company that provides cost-effective professional content for commercial facilities. Centrally located between New York and Philadelphia, Rethink Innovations assisted GE in creating a sophisticated New York City-themed environment that showcases Monogram appliances.

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