Crestron Adds Award-Winning Art Director to Marketing Team
ROCKLEIGH, NJ, January 18, 2009 – Crestron today announced the appointment of David Sohn as its new Creative Director. Sohn brings an in-depth understanding of brand management and graphic design, having worked for leading agencies such as Cheil Worldwide, McCann-Erickson Momentum and Grey Global Group G2. Sohn has created, managed, and marketed business-to-consumer and business-to-business brands, as well as implemented creative and art direction across multiple channels including print, promotions and online interactive design.
“Throughout his career, David has created and integrated highly effective strategies for his clients,” said Vincent Bruno, Crestron Director of Marketing. “We look forward to David driving our marketing processes to new levels of creativity and impact.”
Sohn’s design and management experience spans 13 years and a variety of sectors, including electronics, finance and retail. Most recently, Sohn was responsible for concept development and new business pitches for Samsung television, cell phone and home appliance accounts.
“I welcome the opportunity to work with a company like Crestron that places such emphasis on its superior brand and high-quality marketing initiatives,” said Sohn. “It’s exciting to join such a talented and impressive team.”
Sohn has won numerous awards, including Art Directors Club "Best of Show,” Horizon Interactive and NJ Ad Club Awards. He is a graduate of the School of Visual Arts in New York City with a B.F.A. in Advertising and Graphic Design.
For 40 years Crestron has been the world's leading manufacturer of advanced control and automation systems, innovating technology to simplify and enhance modern businesses and lifestyles. Its integrated solutions control audio, video, computer, lights, shades, thermostats and security systemes from touchpanels, keypads, remotes and mobile devices. Crestron unifies technology and communication to enhance comfort, convenience and efficiencies in homes and commercial enterprises.
Crestron manufactures all products from its World Headquarters in New Jersey, with 57 regional offices throughout North America, Europe, Middle East, Asia, Latin America and Australia.