Case Study | NEC Display: Bobby Rahal BMW | Tech Electronics
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NEC Display: Bobby Rahal BMW

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NEC Display: Bobby Rahal BMW
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Description

This Pennsylvania dealership incorporated digital signage into high-traffic customer areas throughout its facility, increasing staff/customer interaction and providing a new avenue for communication.

Quick Facts

  • Facility: Bobby Rahal Automotive Group
  • Location: Canonsburg, PA
  • Challenge: Incorporate digital signage into high-traffic customer areas
  • Solution: 32" NEC MultiSync® LCD3215, 42" LCD4215, 46" M46-2-AVT and NP905
  • Date: March 2009

In order to increase customer interaction and drive sales, the staff at Bobby Rahal BMW of South Hills (Rahal) wanted to implement a unique digital signage system. Aimed for high-traffic customer areas, the messaging system would highlight special events, dealer announcements and sales specials.

Serving the Canonsburg area, Bobby Rahal BMW of South Hills, located in Canonsburg, PA, is a premier retailer of new and used BMW vehicles. The dealership, which moved locations in 2008, prides itself on employing a dedicated sales staff and top-trained technicians who specialize in extraordinary client care. The South Hills dealership is known among the public for its enthusiasm and excitement for the brand's core values. In 2007, the dealership won BMW's prestigious Center of Excellence Award, an honor presented annually by BMW of North America to recognize sales leadership with the highest level of customer satisfaction.